Adding a brand as a collaborator to your Instagram posts after they've been published might seem tricky, but it's actually simpler than you think! This guide provides easy solutions to help you tag brands even after your post is live, boosting brand awareness and potentially opening up collaboration opportunities.
Understanding Instagram Collaborations
Before diving into the solutions, let's clarify what an Instagram collaboration is. It's a feature that allows you to tag a brand's profile directly within your post. This gives the brand visibility on their own professional dashboard and potentially expands your post's reach to a wider audience. It's a win-win! The key is to ensure you've received permission from the brand before tagging them.
Method 1: Editing Your Existing Post (Most Common Solution)
This is the simplest and most effective method. Instagram allows you to edit posts after publishing, including the ability to add collaborators.
Steps:
- Open the App: Launch the Instagram app on your mobile device.
- Locate Your Post: Find the post you want to add a brand collaborator to.
- Edit Post: Tap the three vertical dots in the upper right corner of your post. Select "Edit."
- Tag the Brand: Tap "Tag people" and search for the brand's Instagram handle. Ensure you tag the correct business profile.
- Add as Collaborator: After tagging, you should see an option to designate this tag as a "Collaborator". Select this option.
- Save Changes: Tap "Done" to save the edits.
Important Note: This method only works if the brand has a public Instagram business profile.
Method 2: Creating a New Post with the Collaboration Tag (Alternative Approach)
If for some reason editing the original post doesn't work (this is rare), you can always create a new post featuring the same content and tag the brand as a collaborator from the outset.
Steps:
- Create New Post: Upload the same image or video as the original post.
- Add Collaborator: During the posting process, you'll have the option to tag people, including the brand. Remember to select the "Collaborator" option.
- Add Caption: Repurpose the original caption, giving credit where it's due.
- Post: Share the new post!
This method is less ideal than editing the original as it creates duplicate content, which is generally not best practice for SEO.
Tips for Successful Instagram Collaborations
- Always obtain permission: Before adding any brand as a collaborator, get their explicit consent. This avoids awkward situations and ensures a positive working relationship.
- Choose relevant brands: Collaborate with brands whose values align with yours and whose audience overlaps with yours.
- Engage with your collaborators: Respond to comments and messages from the brand and its followers. This shows you value the collaboration.
- Track your results: Monitor how the collaborations perform in terms of engagement and reach to refine your strategies for future partnerships.
By following these simple steps, you can easily add brands as collaborators to your Instagram posts, even after they've been published. Remember to always prioritize genuine partnerships and ethical tagging practices for the best results. Happy collaborating!
